Embedded Demos Resource Pack

This resource pack brings together Walnut’s essential guides for embedding demos and playlists across your website, Help Center, LMS, or content hubs. Use the categories below to quickly find the article you need, from embed setup and autoplay, to accessibility, localization, and lead form data passing.

Embed Basics

• How to Embed a Walnut Demo or Playlist
  Step-by-step instructions for embedding demos or playlists via <iframe>, plus sizing, layout, and best-practice tips to keep embeds responsive and polished.
• Embedding Best Practices & Optimization Tips
  Best practices for embedding demos and playlists — including responsive sizing, container setup, proportional scaling, and layout strategies to ensure embedded experiences display beautifully across screens and placements.

Benchmarking & Optimization

• Embedded Demo Performance: Benchmarks, Signals, and What to Optimize
  A data-driven breakdown of what strong embedded demo performance looks like, including top performer benchmarks for completion, engagement, session length, and early intent signals — with guidance on how to interpret results when traffic is largely anonymous.
• Win With Embedded Demos: Drive Engagement, Accessibility, and Discoverability 
  A practical guide to launching and optimizing embedded demos that are easy to discover, accessible to a wider audience, and measurable with clear engagement signals.

Accessibility, Audio & Localization

Design embedded demos and playlists that reach a broader audience by supporting different languages, learning styles, and accessibility needs — helping ensure more visitors can engage with and understand your product, regardless of how or where they access it.

• Guide Translations
  Translate guides into multiple languages to support global audiences and multilingual teams, ensuring embedded demos are accessible and easy to follow across regions.
• Adding Text-to-Speech Audio to Guide Steps
  Add narrated audio to guide steps using Text-to-Speech, enable autoplay audio, and support users who prefer or require audio guidance — improving accessibility and making embedded experiences easier to consume.
• Configuring Default Language for Embedded Walnut Demos & Playlists
  Learn how Walnut selects languages for embedded experiences and how to force a specific default language using URL parameters, enabling localized demos that better serve global audiences and regional campaigns.

Playback & Viewer Experience

Create a video-like, low-friction viewing experience while still capturing rich, interactive engagement data that goes far beyond traditional video analytics — including step progression, interactions, and drop-off behavior.

• Autoplaying Demos
  Configure autoplay for your full demo (global) or for specific guides or screens (local) to create a seamless “click-and-view” experience. Autoplay makes embedded demos feel like video, while still preserving interactive elements and detailed engagement insights that static video can’t provide.

Lead Forms & Data Passing

Capture lead information and personalize embedded demo experiences in multiple ways — embed a lead form directly in your demo or pass data from an external form into the demo URL. Both approaches help reduce friction, attribute engagement, and improve follow-up context.

• Embed Lead Forms
  Learn how to include a lead form directly inside an embedded demo or playlist. This creates a seamless experience where prospects can submit information without leaving the demo context.
• Passing Data from Externally Hosted Lead Forms into Embedded Walnut Demo URLs — Setup Guide with Code Samples
  Pass form values into embedded demo URLs using parameters to personalize the experience, attribute engagement, and connect demo activity back to known leads. Includes practical setup guidance and code samples for common external form workflows.

Embedded Demos Fast Track ⚡ 

A quick, practical path to launching high-impact embedded demos and playlists — optimized for viewer experience, accessibility, personalization, and attribution.

• 1) Embed → How to Embed a Walnut Demo or Playlist
  Get your demo or playlist live on-page with the right embed method, container sizing, and layout for a polished, responsive experience.
• 2) Enhance the experience → Autoplay and/or Text-to-Speech
  Create a video-like, low-friction viewing experience while preserving interactive demo engagement and accessibility.
• 3) Localize → Configure Default Language and Guide Translations
  Ensure the right language loads for each visitor, region, or campaign to support global and multilingual audiences.
• 4) Capture & personalize → Embed Lead Forms or Pass Lead Form Data
  Collect lead information and pass context into the demo experience for smoother handoffs, better attribution, and more actionable follow-up.

Explore Resource Packs →

• Getting Started with Walnut: Core Resource Pack
  Foundational guides for capturing, organizing, editing, and sharing demos. Helpful background for teams building embedded demos and playlists.
• Walnut ROI & Analytics Resource Pack
  Extend your knowledge with ROI and engagement playbooks, including how to measure demo and embedded experience impact across funnel and pipeline.
• Deal Rooms Resource Pack
  Explore how embedded demos and playlists fit into broader Deal Room strategies for sales, success, and account-based workflows.

Looking for more? Explore the full Resource Packs & Playbooks library.