Walnut ROI & Analytics Resource Pack

This resource pack brings together Walnut’s core guides for analyzing demo engagement, mapping full-funnel impact, and measuring ROI. Use the links below to explore.

Analytics & Insights (Start Here)

• Guide to Walnut Integrations & Analytics 
  Learn how Walnut data flows through your revenue stack and how to connect analytics to your CRM or MAP.
• Track Demo Engagement and Performance with Built-In Walnut Insights 
  Understand demo engagement metrics, viewer behavior, screens funnels, and guide funnels.

ROI Playbooks & Best Practices

• Walnut Impact & ROI Playbook: Turning Demo Engagement into Measurable Business Outcomes 
  Strategic frameworks and best practices for operationalizing demo engagement and proving ROI.

Full-Funnel Analysis

• Walnut Full-Funnel Analysis Quick Start Guide 
  Learn how demo engagement influences every stage of your marketing and sales funnel.

Benchmarking & Optimization

• Embedded Demo Performance: Benchmarks, Signals, and What to Optimize
  A data-driven breakdown of what strong embedded demo performance looks like, including top performer benchmarks for completion, engagement, session length, and early intent signals — with guidance on how to interpret results when traffic is largely anonymous.
• Win With Embedded Demos: Drive Engagement, Accessibility, and Discoverability 
  A practical guide to launching and optimizing embedded demos that are easy to discover, accessible to a wider audience, and measurable with clear engagement signals.
• Accessibility Optimization Checklist for Walnut Demos 
  A focused checklist for improving demo accessibility using keyboard navigation, text-to-speech, guide translations, and clarity-first design patterns that increase engagement and reduce bounce.

Marketing Automation Platforms (MAP) & CRM Data Flow

• Walnut Data in Salesforce 
  Explore pre-built Salesforce dashboards and reports that map demo activity to pipeline and revenue.
• Walnut Data in HubSpot 
  See how Walnut engagement data syncs into HubSpot fields, timelines, lists, and workflows.
• Walnut Data in Marketo 
  Learn how Walnut creates custom activities and fields in Marketo to support scoring, routing, and personalization.
• Walnut Data in Pardot 
  Understand how Walnut session data maps to Pardot prospects and how to use it in automations.
• Zapier 
  Automate workflows by sending Walnut demo and playlist activity into thousands of tools using Zapier triggers and actions.

Developer / Advanced Integrations

• Webhooks 
  Send real-time Walnut session events to external systems for advanced automation and custom data pipelines.

Explore Resource Packs →

• Getting Started with Walnut: Core Resource Pack
  Foundational guides for capturing, organizing, editing, and sharing demos. Helpful background for teams building embedded demos and playlists.
• Embedded Demos Resource Pack
  A curated set of resources for building and optimizing guided embedded demos, including setup guidance, feature configuration, accessibility considerations, and performance optimization.
• Deal Rooms Resource Pack
  Explore how embedded demos and playlists fit into broader Deal Room strategies for sales, success, and account-based workflows.

Looking for more? Explore the full Resource Packs & Playbooks library.