Walnut ROI & Analytics Resource Pack
This resource pack brings together Walnut’s core guides for analyzing demo engagement, mapping full-funnel impact, and measuring ROI. Use the links below to explore.
Analytics & Insights (Start Here)
Guide to Walnut Integrations & Analytics
Learn how Walnut data flows through your revenue stack and how to connect analytics to your CRM or MAP.
Track Demo Engagement and Performance with Built-In Walnut Insights
Understand demo engagement metrics, viewer behavior, screens funnels, and guide funnels.
ROI Playbooks & Best Practices
Walnut Impact & ROI Playbook: Turning Demo Engagement into Measurable Business Outcomes
Strategic frameworks and best practices for operationalizing demo engagement and proving ROI.
Full-Funnel Analysis Framework
Walnut Full-Funnel Analysis Quick Start Guide
Learn how demo engagement influences every stage of your marketing and sales funnel.
Marketing Automation Platforms (MAP) & CRM Data Flow
Walnut Data in Salesforce
Explore pre-built Salesforce dashboards and reports that map demo activity to pipeline and revenue.
Walnut Data in HubSpot
See how Walnut engagement data syncs into HubSpot fields, timelines, lists, and workflows.
Walnut Data in Marketo
Learn how Walnut creates custom activities and fields in Marketo to support scoring, routing, and personalization.
Walnut Data in Pardot
Understand how Walnut session data maps to Pardot prospects and how to use it in automations.
Zapier
Automate workflows by sending Walnut demo and playlist activity into thousands of tools using Zapier triggers and actions.
Developer / Advanced Integrations
Webhooks
Send real-time Walnut session events to external systems for advanced automation and custom data pipelines.
Looking for more? Explore the full Connect & Optimize library.