Overview
Walnut makes it easy to turn any product content into an interactive experience—whether you’re starting from a live web app or static assets.
Once captured, you can package that content into the right asset type based on your goal: self-serve exploration, structured education, scalable learning hubs, or sales-ready deal experiences.
Walnut Asset Types
- Demos – Create interactive demo experiences for different viewer needs: guided, hybrid, or sandbox (non-guided).
- Playlists and Advanced Playlists – Organize multiple demos and assets into a “choose your own adventure” experience for broad audiences, hubs, and campaigns.
- Interactive Deal Rooms – Combine demos, playlists, docs, and next steps into a single buyer-facing workspace for sales, success, and account workflows.
Core Content Types You Can Import
- HTML/CSS Content – Capture fully editable web content using the Walnut Chrome Extension.
- Non-HTML Content – Import static images, videos, and documents using the Screens Library, Playlists, Advanced Playlists, and Interactive Deal Rooms.
Walnut Asset Types
Demos
Walnut supports multiple demo formats so teams can match the experience to audience intent, funnel stage, and use case. You can publish fully open sandboxes, structured guided demos, or combine both into a hybrid experience.
Guided Demos
Guided demos use annotations, tooltips, and step sequencing to lead viewers through a curated story. This format prioritizes clarity, education, and momentum.
- Best for: Marketing pages, Help Centers, onboarding, education
- Experience: Structured, narrative-driven walkthroughs
- Common placements: Embedded demos, learning hubs, documentation
Why teams use guided demos: They consistently drive higher completion, longer session time, and clearer intent signals — especially for anonymous or early-stage traffic.
Hybrid Demos (Guided + Sandbox)
Hybrid demos combine the best of both worlds. Viewers start with guided context and can then break out into free exploration once they understand the product.
- Best for: Mixed audiences, product education + evaluation
- Experience: Guided introduction followed by optional exploration
- Common placements: Embedded demos, product tours, demo centers
Best practice: Use guidance to earn attention first, then allow sandbox exploration once users are oriented. This reduces bounce while preserving flexibility.
Non-Guided (Sandbox) Demos
Non-guided demos give viewers full freedom to explore the product on their own. There are no step-by-step instructions, making this format ideal for confident, high-intent users who want to click around naturally.
- Best for: Technical evaluators, power users, late-stage prospects
- Experience: Open exploration with no enforced flow
- Common placements: Sales-sent links, trial environments, technical pages
Note: Sandbox demos work best when users already understand what they’re looking for. Without guidance, first-time or top-of-funnel viewers may struggle to find value quickly.
Choosing the right format: Guided demos work best for discovery and education, sandbox demos work best for confident evaluators, and hybrid demos are ideal when you need to support both in a single experience.
Playlists & Advanced Playlists
Playlists and Advanced Playlists give you flexible ways to organize and deliver immersive, mixed-media experiences tailored to every stage of the buyer journey.
Playlists
Choose Your Own Adventure
Playlists let viewers self-select what matters most to them. Instead of forcing everyone through the same flow, you can group demos and assets into flexible, modular experiences that adapt to different roles, interests, and stages of the journey.
Playlists can be embedded directly on web pages, learning hubs, and Help Centers, making them ideal for top-of-funnel discovery and self-serve exploration without sending visitors off-page.
- Best for: Broad audiences, top-of-funnel discovery, learning hubs
- Experience: Non-linear exploration across multiple demos and assets
- Common use cases: “How it works” pages, solutions hubs, product education centers
🧭 Explore: Playlists
Advanced Playlists
Customer Hub · Sales Hub
Advanced Playlists extend playlists into purpose-built hubs designed for deeper engagement and follow-up. They combine demos, videos, docs, and next steps into a structured experience that can be shared or embedded across customer- and sales-facing workflows.
Customer Hub
Centralize onboarding, enablement, and education content for customers and users in one embedded, guided destination.
Sales Hub
Package demos, assets, and next steps into a focused experience that supports evaluation, deal progression, and account-based workflows.
- Best for: Multi-stakeholder journeys, ABM, post-demo follow-up
- Experience: Curated hubs with clear progression and embedded next steps
🧭 Explore: Advanced Playlists (Add-On)
Where to Find Playlists
- Log in to Walnut.
- Click the New button in the upper-right corner of your Library.
- Select Playlist from the dropdown menu.
Interactive Deal Rooms
Walnut Deal Rooms introduce a powerful deal management experience designed to streamline how sales teams organize, track, and collaborate across the entire sales cycle.
The Deal Room provides a centralized hub for product-led selling—enabling rich product experiences from first touch to closed deal.
Where to Find It: Walnut Library, Deals
Learn More:
Importing Content
Capturing HTML & CSS Content
Walnut Chrome Extension 📸
The Walnut Chrome Extension is a Chrome-based browser extension that allows you to capture fully editable HTML & CSS-based web applications and other web content and turn them into shareable interactive demo experiences.
⚠️ Before Capturing:
Review Chrome Extension Capabilities & Best Practices to prevent sizing or layout issues and ensure clean, pixel-perfect results every time.
What Can I Capture?
- Live web applications (HTML/CSS production apps)
- Staging and development environments – capture content hosted locally (e.g., localhost, Live Server) or in pre-production environments.
- Standard web-based content – capture product pages, landing sites, internal tools, and other web-based content.
Key Features
- Editable post-capture: All HTML/CSS elements are fully editable and endlessly customizable in the Walnut Editor.
- Interactive flows: Simulate navigation using screen linking tools or create step-by-step guided demos.
- Easy updates: Use Update Screen to transfer guide steps and edits after platform changes
Learn More
- Walnut Chrome Extension
- Create Demos Series:
Importing Non-HTML Content
Enhance product experiences using static images, videos, and documents using the Screens Library, Playlists, Advanced Playlists, and Interactive Deal Rooms.
You can import the following file types and media formats:
- Static images (PNG, JPEG) and GIFs
- .mp4, .mov, or screen recordings (e.g., chat, mobile app flows, etc.)
- Video links from platforms like YouTube and Vimeo
- PDFs and Google Docs
- Figma mockups
File Size Limit: Individual uploaded files must be under 100MB. Larger files can be added by embedding them via a public URL.
Screens Library 📱
Use the Screens Library to import static assets. Combine template screens with HTML captures—or use them on their own—to craft dynamic, immersive demo experiences.
Where to Find the Screen Library:
- Open an existing template or create a new template.
- If using an existing template, expand the Screens panel on the left side.
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Click the Add button at the bottom of the panel, or click the plus (+) icon at the top.
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If starting from a new template, click Browse existing demos when prompted.
- Click Add Screen.
- In the Insert Screens pop-up, go to the Screens Library tab.
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Select one or more template screens, then click Done to insert them into your template.
Learn More: Importing Screens With the Screens Library