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Walnut's Funnel Analysis offers a visual flow of how demo visitors click through demos. We track the before and after steps users take when arriving at particular screens. By combining all of the demo interactions in one place, across visitors and sessions users can better understand their demo behavior and engagement levels. Thus, indicating which screens and guides work well and which may need additional attention.Â
Instructions
| Once signed into Walnut, click on Insights in the left side navigation bar. |
 Then locate the demo of interest: |
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| Within the select demo, toggle over to screens funnel. |
From there you can choose any screen to review. |
- Determine the number of screens to include in your flow analysis. This will help you understand the full journey visitors took to and from this screen. By default, you will see the next three screens the user saw after the screen you’ve selected.
- Select the relevant time frame you wish to analyze and make sure you are viewing the data of the correct user types, either internal or external viewers.
- Once you build your first report, you’ll be able to view the main ways your visitors are moving through your demo in the sankey diagram. The sankey diagram height is proportional to the number of users who visited a specific screen. The height of the lines that connect bars are proportional to the number of users who visited the two screens sequentially.
When viewing the diagram, there are a few important notes to keep in mind:
- All the screens are organized in descending order. This means the most visited screen will appear at the top of the Sankey Diagram.
- Each node contains the number of visits to the specific screen and the percentage of visitors who moved from the previous screen.
- Hovering on each node will allow you to view the relevant screen.
- Hovering on the connection of two bars will show you the conversion from the previous screen to the following screen.
Important to note
- Demo data updates in the funel analysis instantly
- If you do not see any demo data present, be sure to check if you shared the demo with others to let them interact with it. Once that happens, the data will start flowing.