Track Demo Engagement and Performance with Built-In Walnut Insights

Overview

Unlock the story behind every demo and playlist with built-in Walnut Insights — your all-in-one hub for tracking engagement, performance, and viewer behavior.

See who’s watching, how long they’re exploring, and which moments drive the most impact — in real time.

With Walnut Insights, you can:

• • Monitor key engagement metrics like views, completion rates, and time spent
  • Drill into demo-specific or playlist-specific analytics
  • Track screens and guides funnels to identify drop-off points
  • Export data for reporting or sync insights directly with your integrations

In This Article:

• • Update Timing, Notifications, & Integrations Syncing

  • How to Access Walnut Insights

  • Data Points At-A-Glance

  • Main Demo Insights Dashboard

    • Demo-Specific Insights

    • Screens Funnel Tab

    • Guides Funnel Tab

  • Main Playlist Insights Dashboard

    • Playlist-Specific Insights

  • Export Insights Data

  • Pro Tips & Best Practices Summary

Update Timing, Notifications, & Integrations Syncing

Walnut Insights keeps your analytics fresh and accurate — so you can spot engagement trends as they happen. When a viewer interacts with a demo or playlist, you’ll receive an instant email alert, and the activity appears in Walnut Insights right away.

⏱ How Insights Data Flows & Updates:

• • Session Processing: Demo sessions are finalized and processed 30 minutes after inactivity to ensure accurate session tracking and engagement metrics.
  • Automatic Hourly Refresh: Insights data is refreshed every hour to update completion rates, view counts, and other activity data.
  • Integration Sync: If your workspace is connected to integrations such as Salesforce, HubSpot, or Marketo, the corresponding Insights data may take a few hours to sync as those platforms process and enrich incoming session data.

👉 See the full list of supported integrations →

How to Access Walnut Insights

Access all your engagement data directly inside the Walnut App — no spreadsheets or exports required.

You have two easy ways to view Insights:

1. Full Insights Dashboard:
   • Open the Walnut App.
   • Click the Insights icon in the left sidebar navigation to open the full analytics dashboard.
2. Quick Insights from the Library:
   • From your Library, click any demo or playlist tile.
   • A summary of key metrics will appear in the information panel on the right.

Data Points at a Glance

Here’s a full summary of every metric you’ll encounter across Walnut Insights — from demos to playlists, guides, and funnels. Use this table as your quick reference to understand what each data point represents and how it’s calculated.

• • Summary Data Points
  • Demo-Specific Data Points
  • Playlist-Specific Data Points

Summary Data Points

Demo-Specific Data Points

Playlist-Specific Data Points

Main Demo Insights Dashboard

Your Walnut Insights Dashboard is the command center for tracking engagement across all demos and playlists. It’s where you’ll uncover what’s working, what’s not, and where to focus next.

Each section of the Main Dashboard gives you a different layer of visibility:

• • Dashboard Header (1): Switch between Demos and Playlists, apply filters (date range, teammates, tags), and use the Ask AI tool to explore data with natural language prompts.
  • Demo Insights Summary (2): Instantly see totals for Sessions, Viewers, and Time Spent.
  • Summary Charts (3): Visualize engagement trends over time and compare internal vs. external views.
  • Insights AI Chatbot (4): Ask smart questions like “Which demo had the highest completion rate this month?” or “Show me top-viewed demos by account.”
  • All Demos Table (5): Dive into granular data for each demo — sessions, viewers, completion rates, and more.
  • Top Viewers Ranking (6): Identify your most engaged viewers or accounts ranked by total time spent.

1 - Dashboard Header

The Dashboard Header is your control panel for customizing what you see in Walnut Insights.
Use it to switch between demos and playlists, refine your filters, or ask the AI for quick data breakdowns — all in one place.

Header Controls:

• • Demos / Playlists Tabs: Instantly toggle between demo and playlist analytics.
  • Time Filter: Adjust the time range to focus on specific campaigns, quarters, or launch periods.
  • Tags Filter: Narrow your view by tagged assets — perfect for tracking product lines or demo types.
  • Favorites & Bounced Sessions: Show only favorites or hide bounced sessions for cleaner trend lines.
  • View All Company Files (Admin only): Expand visibility to include all demos and playlists in your workspace.
  • All / Internal / External Views: Separate internal activity from external engagement.
  • Ask AI: Use natural-language prompts to uncover insights fast (e.g. “Top 5 demos by time spent last month.").

2 - Demo Insights Summary

The Demo Insights Summary gives you an instant pulse check on demo performance — no digging required. Use it to quickly gauge overall engagement and spot momentum trends across your workspace.

Key Metrics:

• • Sessions — The total number of times your demos or playlists were opened during the selected time range. Includes repeat visits from the same viewer.
  • Viewers — The total number of unique viewers who engaged with your demos or playlists.
    Each viewer is counted once, even if they revisit multiple times.
  • Total Time Spent — The combined viewing time across all sessions during the selected period.
    Ideal for measuring audience interest and content stickiness.

3 - Dynamic Summary Charts

The Dynamic Summary Charts turn your engagement data into visual stories — making it easy to spot trends, spikes, and engagement drop-offs at a glance.

Use these charts to understand how interest evolves over time and how internal vs. external viewers interact with your demos and playlists.

Sessions Over Time

See how many demo or playlist sessions were viewed within your selected date range.
Each point represents the total number of sessions (including repeat visits) and helps highlight when engagement peaks.

Viewers Over Time

Track unique viewers to understand reach and audience growth.
Each viewer is counted once, even if they’ve opened multiple demos or playlists.

4 - Insights AI Chatbot

Meet your built-in data assistant — the Insights AI Chatbot. It helps you instantly explore trends, surface patterns, and get answers without touching a spreadsheet. Just ask questions in plain language, and AI will return insights based on your engagement data.

Example Prompts:

• • “Which demos had the highest completion rate this month?”
  • “Show me the top five most-viewed demos this quarter.”
  • “What’s the average time spent per viewer in October?”
  • “Which teammates published the most demos last week?”
  • “How many sessions came from external viewers yesterday?”
  • “What’s the bounce rate trend over the past 30 days?”
  • “List demos with a FAB conversion rate above 25%.”
  • “Compare engagement between playlists and standalone demos.”
  • “Show me total demo time spent by account.”
  • “Which demo has the lowest completion rate this week?”

5 - All Demos Table

The All Demos Table is your command center for granular performance tracking. Here, you’ll find every demo in your workspace — with metrics for sessions, viewers, completion, and engagement quality — all filterable and export-ready.

Click any demo name to open its dedicated Insights view for deeper analysis, including session-level details and viewer behavior trends.

Key Metrics:

6 - Top Viewers Ranking

The Top Viewers Ranking highlights your most engaged prospects, customers, or teammates — ranked by total time spent and number of sessions. It’s your shortcut to spotting who’s most interested, most active, or most ready for follow-up.

Key Metrics:

• • Viewer Email: The individual engaging with your demos.
  • Demo Visited: the demo that was accessed by the viewer.
  • Total Time Spent: Combined viewing time across all sessions (in minutes) for a specific demo.
  • Total Sessions: How many times they’ve interacted with a specific demo.

Demo-Specific Insights

Drill deeper into engagement for a single demo with Demo-Specific Insights. This view gives you a focused lens on how one demo performs — from audience trends and screen-by-screen engagement to session-level behavior and top viewers.

The Demo-Specific Insights View Includes:

• • Dashboard Header (1): Switch between demo views (Demo Insights, Screens Funnel, Guides Funnel) and refine by date, tags, or engagement type.
  • Demo-Specific Insights Summary (2): Quick, high-level metrics such as Total Sessions, Unique Viewers, and Total Time Spent — specific to this demo only.
  • Dynamic Demo-Specific Summary Charts (3): Visualize engagement trends, viewer geography, and activity by company or playlist.
  • Top Viewers:
  • Top Viewers Ranking: Identify your most engaged viewers or accounts ranked by total time spent.
  • Insights AI Chatbot: Ask smart questions like “Which demo had the highest completion rate this month?” or “Show me top-viewed demos by account.”
  • Sessions of This Demo Table (4): See every individual viewer session with metrics like duration, completion rate, and device type.
  • Top Screens (5): Identify which demo screens drive the most engagement and time spent.

1 - Dashboard Header

The Dashboard Header lets you fine-tune what you see within a single demo’s analytics view. Switch between key tabs, adjust your filters, and quickly surface the engagement metrics that matter most.

Header Controls:

• • Demo Insights / Screens Funnel / Guides Funnel Tabs: Toggle between overall demo insights, screen-level analytics, and guide-level analytics.
  • Time Filter: Adjust the date range to focus on specific campaigns or activity periods.
  • Hide Bounced Sessions: Exclude sessions with no interaction to focus on meaningful engagement.
  • All / Internal / External Views: Segment traffic for internal testing vs. external viewers.
  • Ask AI: Use natural-language prompts to surface insights like “Which accounts spent the most time on this demo this week?”

2 - Demo-Specific Insights Summary

Get a focused snapshot of how your demo is performing at a glance.

Key Metrics:

• • Engagement Score (1–10):

A comprehensive score that benchmarks how users interact with your demo, based on aggregated data across hundreds of companies.

It factors in:

• • • • Content structure (e.g., demo length and guides-to-screens ratio)
      • Quality of engagement (actual time spent vs. performance benchmarks)
      • Completion metrics (compared with top-performing demos)
  • Sessions (Integer): Total number of demo sessions within the selected range.
  • Viewers (Integer): Number of unique viewers who accessed this demo.
  • Total Time Spent (Minutes): Combined viewing time across all sessions.
  • Median Time Spent (Seconds): The midpoint value of viewing duration — a strong indicator of sustained engagement.

3 - Dynamic Demo-Specific Summary Charts

The Dynamic Demo-Specific Summary Charts visualize how viewers interact with your demo over time — helping you identify when engagement peaks, where drop-offs occur, and how audience behavior evolves. These visuals make it easy to spot what’s working and where optimization can drive stronger results.

Visitors Over Time

Track demo sessions across your selected date range to understand engagement rhythm and campaign performance. Each point represents the total number of sessions (including repeat visits), segmented by internal vs. external viewers.

Map (Geographic Distribution)

See where your viewers are located worldwide. Darker shades represent higher viewer counts in that region — ideal for identifying regional traction or territory-level engagement.

Viewers by Company

Visualize which companies engage most frequently with your demo. This view ranks organizations by total viewers and sessions per company, giving you a clear view of high-interest accounts.

Viewers by Playlist

See how often your demo is viewed as part of a playlist versus standalone. Demos that are not associated with a playlist appear under “No Playlist.” This number represents unique viewers.

4 - Sessions of This Demo Table

The Sessions of This Demo Table breaks down every individual viewer session — giving you a detailed look at how each person engaged with your demo. Use it to analyze viewing duration, completion behavior, and session quality at the user level.

👉 Click any session to explore the viewer’s full Session Journey inside the demo.

Key Metrics:

5 - Top Screens

The Top Screens section shows your demo’s most frequently visited screens — helping you understand which parts of your flow attract the most attention. Each screen is ranked by total sessions and unique visitors, so you can see what consistently draws engagement.

Key Metrics:

• • Screen Name: The title of the screen (as it appears in your demo builder).
  • Sessions: How many total sessions included this screen. This number includes repeat visits.
  • Visitors: How many unique viewers reached this screen.

Screens Funnel Tab

The Screens Funnel Tab in demo-specific insights shows how viewers move through your demo — screen by screen — so you can identify engagement peaks, conversion paths, and drop-off points. It’s one of the most powerful tools in Walnut Insights for understanding how people actually experience your demo flow.

How to Use the Screens Funnel:

1. Open the Screens Funnel: Go to Insights → Demo-Specific Insights → Screens Funnel.
2. Select the Time Period (1): Use the All Data filter at the top of the screen to choose your time range—options include 7 days, 30 days, or a custom date range.
3. Hide or Show Bounced Sessions: Toggle Hide Bounced Sessions ON to exclude viewers who exited after the first screen, or OFF to include all sessions.
4. Filter by Viewer Type: Switch between All, Internal, or External views using the top-right filter buttons.
5. Select Your Start Screen (3): In the Selected Screen dropdown, pick the screen you want to start analyzing.
6. Set the Number of Steps: Choose how many steps before and steps after the selected screen you’d like to visualize.
7. Review the Funnel: Walnut compiles the results automatically — displaying each screen as a node in the flow, connected by ribbons that represent viewer movement and conversion.

Understanding the Data:

The Screens Funnel visualizes how viewers move through your demo — screen by screen — so you can pinpoint what’s working and where drop-off occurs.

• • Screen Sequence: Shows the exact order of screens as viewers experienced them.
  • Conversion Path: The connecting ribbons (4) display how many viewers continued from one screen to the next.
  • Conversion Rate (%): Hover over any ribbon to view the percentage and session count for that transition.

Guides Funnel Tab

The Guides Funnel Tab in demo-specific insights helps you analyze how viewers progress through guided demos — step by step, annotation by annotation. Use it to measure completion rates, identify drop-off points, and compare the performance of different guides in your demo.

How to Use the Guides Funnel:

1. Open the Funnel: Go to Insights → Demo-Specific Insights → Guide Funnel.
2. Select the Time Period: Use the time filter at the top to choose your date range —
   7 days, 30 days, or a custom range.
3. Hide or Show Bounced Sessions: Toggle Hide Bounced Sessions ON to remove sessions with no interaction,or OFF to include all sessions.
4. Filter by Viewer Type: Switch between All, Internal, and External views to segment audience behavior.
5. Select a Guide: Expand a specific Guide to explore how viewers moved through its annotations and modals. Each guide shows Sessions (number of sessions that started the first annotation) and Completion (percentage of sessions that reached the last annotation).

Understanding the Data:
Each guide is broken down into its individual guide steps, showing how many viewers completed or dropped off after each annotation.

• • Sessions: Number of sessions that started with the first annotation in the guide.
  • Completion: Percentage of sessions that reached the final annotation.
  • Clicked Next: Number (and percentage) of viewers who advanced to the next annotation.
  • Dropped: Number (and percentage) of viewers who exited before completing that step.

Main Playlist Insights Dashboard

The Main Playlist Insights Dashboard provides a complete view of how your playlists perform — showing which collections drive engagement, which assets are most viewed, and how your audience interacts over time.

What You’ll See:

• • Dashboard Header: Toggle between Demos and Playlists, set your time range, filter by internal/external views, and toggle Hide Bounced Sessions.Admins can also enable “View all company files” to see analytics for every playlist in the workspace.
  • Playlist Insights Summary: Displays quick, at-a-glance metrics like total Sessions, Viewers, and Average Time Spent.
  • Playlist Activity Chart: Shows Sessions and Viewers over time — helping you identify spikes, dips, and seasonal trends.
  • All Playlists Table: Gives detailed analytics for each playlist — with metrics like time spent, completion, and bounce rates.
  • Top Viewed Items Panel: Lists the demos, videos, or PDFs most frequently viewed within your playlists, ranked by total Sessions.

1 - Dashboard Header

Use the Dashboard Header to switch between Demos and Playlists, set the time range, hide bounced sessions, and separate All / Internal / External views.

Header Controls:

• • Demos / Playlists Tabs: Instantly toggle between demo and playlist analytics.
  • Time Filter: Adjust the time range to focus on specific campaigns, quarters, or launch periods.
  • Tags Filter: Narrow your view by tagged assets — perfect for tracking product lines or demo types.
  • Favorites & Bounced Sessions: Show only favorites or hide bounced sessions for cleaner trend lines.
  • View All Company Files (Admin only): Expand visibility to include all demos and playlists in your workspace.
  • All / Internal / External Views: Separate internal activity from external engagement.
  • Ask AI: Use natural-language prompts to uncover insights fast (e.g. “Top 5 demos by time spent last month.").

2 - Playlist Insights Summary

The Playlist Insights Summary gives you an instant pulse check on your playlist performance — no digging required. Use it to quickly gauge overall engagement and spot momentum trends across your workspace.

Key Metrics:

• • Sessions — The total number of times your playlists were opened during the selected time range. Includes repeat visits from the same viewer.
  • Viewers — The total number of unique viewers who engaged with your playlists.
    Each viewer is counted once, even if they revisit multiple times.
  • Total Time Spent — The combined viewing time across all sessions during the selected period.
    Ideal for measuring audience interest and content stickiness.

3 - Playlist Activity (Dynamic Summary Chart)

Visualizes Sessions vs. Viewers over time for all playlists within the selected date range. Use this chart to spot spikes, dips, and seasonality.

• • Sessions over time: Number of playlist sessions per day (includes repeat visits).
  • Viewers over time: Number of unique playlist viewers per day.

4 - Top Viewed Items

Discover the stars of your playlists — the demos, PDFs, or videos that consistently pull viewers back in. Filter by Sessions, Visitors, or Time Spent to see which assets drive the most engagement across your workspace.

5 - All Playlists Table

Get a granular look at every playlist’s performance — from engagement depth to recency. Click any playlist name to drill into detailed analytics.

Key Metrics:

Playlist-Specific Insights

Drill down from the dashboard into an individual playlist to analyze how each piece of content performs inside it. The Playlist-Specific Insights view shows detailed engagement, completion, and viewer behavior metrics — perfect for optimizing flow and storytelling.

What You'll See:

• • Header Controls: Adjust your time range, toggle Hide Bounced Sessions, switch between All / Internal / External views, or ask Insights AI questions like:“Which item in this playlist had the most sessions last month?”
  • Playlist Summary: Displays total Sessions, unique Viewers, Average Time Spent, and overall Completion Rate for this specific playlist.
    (All metrics respect the current time filter.)
  • Viewer Location Map: Visual heatmap of where your viewers are based — great for identifying regional engagement trends.
  • Playlist Items Table: Breaks down each asset in the playlist (demos, PDFs, videos) with performance metrics like views, time spent, and completion.Click any item to explore its individual insights.
  • Playlist Activity Chart: Shows sessions and viewers over time for this playlist, helping you visualize audience trends.
  • Playlist Sessions Table: Lists individual sessions for granular insight — useful for spotting high-intent viewers or repeat visits. Click any session to open a detailed view of the session and the time spent on each asset.

1 - Playlist-Specific Header Controls

The Header Controls help you customize the data you see in the Playlist Insights view.
They’re located at the top of the screen and allow you to refine what’s displayed in your analytics tables and charts.

Header Controls:

• • Time Range Filter: Adjust the time period shown in all playlist metrics — choose from predefined options (7 days, 30 days, 90 days) or set a custom date range.
  • Hide Bounced Sessions: Toggle ON to exclude sessions that ended after the first view (low intent). Toggle OFF to see all sessions, including early exits.
  • All / Internal / External Views: Segment data to focus on internal workspace activity or external viewer engagement.
  • Ask Insights AI: Use Insights AI to ask natural-language questions like: “Which asset in this playlist had the most sessions last month?” or “Which playlist items had above-average completion this quarter?”

2 - Playlist-Specific Insights Summary

The Playlist-Specific Insights Summary gives you a quick, high-level snapshot of overall playlist performance — perfect for gauging engagement at a glance.

Key Metrics:

• • Sessions (Integer): The total number of playlist sessions within the selected date range (includes repeat visits).
  • Viewers (Integer): The total number of unique viewers who accessed this playlist.
  • Average Time Spent (Minutes): Average viewing duration per playlist session. Longer averages suggest higher engagement depth.
  • Completion Rate (%): The percentage of sessions where viewers reached the final item in the playlist.

3 - Viewer Location Map

The Viewer Location Map visually plots where your playlist viewers are located, helping you understand regional reach and engagement patterns.

4 - Playlist Items Table

The Playlist Items Table breaks down every asset inside your playlist — including demos, PDFs, and videos — with performance metrics for each one. It’s ideal for pinpointing which items keep viewers interested and which might need optimization.

Key Metrics:

5 - Playlist Activity Chart

The Playlist Activity Chart visualizes engagement over time for the selected playlist — showing how sessions and unique viewers fluctuate within your chosen time frame.

Chart Layers:

• Sessions (Line 1): Total playlist sessions per day or week (includes repeat views).
• Viewers (Line 2): Unique viewers over the same period.

6 - Playlist Sessions Table

The Playlist Sessions Table lists every individual viewing session associated with your playlist.
It’s the most granular view available — helping you analyze behavior session by session and uncover how each viewer interacted with your content.

👉 You can click into any session to see a detailed breakdown of how much time the viewer spent on each asset in the playlist — perfect for identifying which demos, PDFs, or videos captured the most attention.

Export Insights Data

The Export Insights Data feature lets you download your engagement datasets as a .CSV file — perfect for creating reports, dashboards, or custom analysis in Excel or Google Sheets.

CSV export is available in both the Demo and Playlist Dashboards and is indicated by a grey download icon (📤) in the upper-right corner of insights dashboard sections.

How to Export Insights Data:

1. Navigate to either Demo Insights or Playlist Insights.
2. Apply any desired filters (e.g., time range, teammates, tags, or internal/external views).
3. Click the grey download icon in the upper right corner of the desired section.
4. Select the CSV option in the drop-down menu.
5. A .CSV file will automatically download, containing all visible data and metrics.

⬇️ Data Export Notes:

• Exported data reflects your active filters, including time range, teammate filters, and view types.
• Exports include all key engagement metrics such as Sessions, Viewers, Completion Rates, FAB Conversions, and Total Time Spent.
• The export mirrors exactly what’s displayed in your dashboard tables — ensuring consistency between your Walnut Insights and external reporting tools.Need to take your analytics offline or share them with your team?

Pro Tips & Best Practices Summary 🏆

Wrap up your learnings with a quick-hit summary of the most valuable Walnut Insights tips. Use these Power Plays and Best Practices to fine-tune engagement tracking, boost data quality, and turn every metric into action.

General Insights Tips

• Filter First: Always apply date, teammate, or tag filters before exporting — it keeps reports clean and context-specific.
• Ask AI Early: Use Insights AI to get fast answers like “Top demos this week” or “Which teammate drives the most views?”
• Completion vs. Bounce: High completion means your story lands. High bounce? That’s your cue that the form or gate might appear too soon, or that your opener needs a stronger “why keep watching” moment.
• Refresh Cadence: Insights update hourly; integrations (Salesforce, HubSpot, Marketo) may take up to 3 hours to reflect.
• Compare Over Time: Track trends in the Visitors Over Time chart to identify high-engagement cycles.
• Segment Smarter: Use tags for campaign, product line, or region — this makes cross-demo reporting 10× easier.
• Focus on Median, Not Mean: Median time spent eliminates outlier bias from extremely short or long sessions.
• Integrate with Intent: When syncing with Salesforce or HubSpot, map Demo Name and Viewer Email to keep lead attribution airtight.

Demo Insights Tips

• Engagement Score = Demo Health: Compare your demo’s score against global benchmarks to gauge relative performance.
• Funnel Focus: Review Screens Funnel and Guides Funnel side by side — large screen drop-offs usually reveal UX issues, while guide drop-offs reveal unclear messaging.
• Identify Power Sections: Use Last Screen Viewed and Last Guide Shown to see where users stop — those moments define attention thresholds.
• Top Viewers = Warm Leads: Track recurring viewers with long average durations — they’re high-intent buyers or internal champions.
• FAB Clicks = Curiosity Metric: A high FAB click-through rate means your viewers want to explore further — capitalize by adding CTA guides or follow-up links.
• Sessions Drill-Down: Filter for sessions over the median duration to isolate high-quality engagement patterns.
• Export with Context: Combine session data with viewer info before sharing to help Sales focus outreach.

Best Practices:

• Keep demos under 3–4 minutes for optimal completion.
• Front-load your value prop in the first 30 seconds to reduce bounce.
• Refresh visuals or annotations quarterly to align with product updates.
• Use the Demo Sessions Table to personalize Sales follow-ups based on behavior.
• Pinpoint the “conversion screens” that appear in most high-completion sessions — reuse them across templates.

Playlist Insights Tips

• Completion + Duration Tell the Story: If average duration is long but completion is low, trim intros or reorder content to start with your strongest demo.
• Spot the Stars: Reuse Top Viewed Items across playlists — they consistently capture attention.
• Viewer Location Map: Leverage geographic data to align campaigns or webinar timing with regions showing high engagement.
• Repeat Viewers: Track re-engagement in the Playlist Sessions Table to identify advocates or upsell candidates.
• Time-to-Completion: Use average playlist duration to assess pacing — aim for 5–7 minutes total for optimal viewer retention.
• Cross-Demo Lift: Compare playlist completion vs. standalone demo completion — it highlights which assets benefit most from contextual grouping.
• Tag by Theme: Group playlists by persona or product to surface pattern insights in Visitors Over Time.

Best Practices:

• Limit playlists to 3–5 demos for better flow and retention.
• Place the most visual or interactive demo first to hook viewers.
• Reorder under-performing items to later slots or replace them entirely.
• Use playlist data to brief Sales or CS teams before renewal calls.
• Review performance monthly and archive inactive playlists to maintain clean analytics.