2025 wrapped
2025 wrapped
What a year. 2025 was the year Walnut evolved from an interactive demo platform into an AI-powered platform that helps revenue teams create faster, sell smarter, and optimize continuously.
We shipped 10 major releases this year, all built around one goal: helping you turn product experiences into revenue. Here's what we built together 👇
Salesforce Playlists Integration Advanced Playlists
AI Mode: Build Demos at the Speed of Thought
AI Mode transforms your Walnut demo creation into an AI-first creation and personalization engine, helping you build compelling demos in minutes instead of days.
What you get:
Lightning-fast demo creation powered by AIPersonalization at scale without manual workLower cost per demo as your library grows
Creating demos has never been this fast -or this smart.
👉 Learn more:
AI Mode is Here: And It’s Changing Everything 🤖
Walnut AI Creation Playbook — Build Demos at the Speed of Thought
Interactive Deal Rooms: One Space to Close Every Deal
Your revenue engine got a massive upgrade. Interactive Deal Rooms combine automation, storytelling, and rich content into a single buyer-facing experience that keeps stakeholders aligned from first demo to closed deal.
What's included:
Deal Room Engine - Automated room creation based on CRM data
Rich Content Hub - Demos, docs, videos, and links in one place
Custom Branding - Hyperlinks, images, and custom thumbnails
Stakeholder Collaboration - Keep everyone aligned throughout the buying journey
The impact: Shorter sales cycles, more consistent deal execution, and higher engagement across every stakeholder group.
👉 Learn more:
Get Started with Interactive Deal Rooms
Automate and Scale: The Rule Engine for Deal Rooms
Deal Room Insights & Analytics
Story Capture: Turn Product Knowledge into Stories Buyers Understand
Good demos don't dump features; they tell stories. Story Capture uses AI to capture your screens and voice narration, creating a clear, compelling narrative that buyers understand and remember.
What you get:
AI-guided storytelling that structures your demosHigher completion rates from better narrative flowFaster creator onboarding with built-in best practices
👉 Learn more: Story Capture
Video Overlay in Demos: Put a Face to Every Demo
Combine the power of interactive demos with the trust of human presence. Video Overlay lets you add your face (or your team's) directly into demos, perfect for async selling and personalized outreach.
The impact:
Build more trust and connection with buyersDrive higher engagement ratesPerform better in async selling scenarios
Because sometimes buyers need to see you, not just your product.
👉 Learn more: Video Overlay
Mobile Experience Upgrade: Your Demos, Wherever Buyers Are
We rebuilt the mobile experience from the ground up. Now your demos work beautifully on every device, whether buyers are reviewing on their phone between meetings or showing executives on an iPad.
The impact:
Better viewing experience on the goHigher completion rates on mobileFaster buyer engagement, anywhere
Because buyers don't wait until they're at a desk to make decisions.
👉 Learn more:
New! Walnut’s Mobile Experience Just Got an Upgrade 📲
The Complete Guide to Mobile-Friendly Demos
Advanced Insights: Know What Actually Moves Deals Forward
Creating demos is one thing. Knowing what works is another. Our Insights analyzes demo and playlist performance to show you exactly what buyers engage with, so you can optimize based on data, not guesswork.
What you get:
See which parts of your demos buyers actually engage withOptimize demo flow based on real viewer behaviorProve demo impact on pipeline and revenue
Move from creation to continuous optimization.
👉 Learn more:
Track Demo Engagement and Performance with Built-In Walnut Insights
Walnut ROI & Analytics Resource Pack
Salesforce Playlists Integration: Your Playlist data, Right Inside Salesforce
Deep workflow integration means higher adoption. We added Playlist data into your Salesforce, making it easier for sellers to share and for leaders to track what's actually being used in deals.
The impact:
CRM-native demo visibility and trackingBetter reporting for sales leadership
No more jumping between tools. Everything lives where your team actually works.
Advanced Playlists: One Playlist, Endless Journeys
Playlists became your distribution and reuse layer for every stage of the customer journey, from first touch through post-sale expansion and customer success.
What you get:
Repeatable demo experiences across use casesClear segmentation for sales, PLG, onboarding, and CSStrong support for post-sale journeys and expansion plays
Build once, use everywhere.
👉 Learn more: Advanced Playlists
Smart Suggestions: Guidance Built into Creation
Not every creator is a demo expert. Smart Suggestions guides you toward best-practice use cases as you build, improving demo quality without adding friction to your workflow.
What you get:
Better demos with less effortFaster time to value for new creatorsBest practices that scale across your entire team
Get better results without becoming a demo expert first.
Bulk & Library Enhancements: Built to Scale with Your Team
Subfolders, bulk demo updates, and an enhanced Resource Hub might not be flashy—but they're critical for teams managing demos at scale.
What's included:
Subfolders - Organize content by team, product, or region
Bulk Updates - Update all demos from a template with one click
Resource Hub - Centralized file management with better control
The impact: Cleaner content management, faster updates at scale, and lower operational overhead as your library grows.
👉 Learn more:
New 🌟 Subfolders & Library Enhancements
New 🎉 Update Demos: Bulk Updating Just Got Easier
Our 2025 Story, Built Together
This year, Walnut partnered with revenue teams to:
1️⃣ Create demos faster with AI
2️⃣ Run better deals with Interactive Deal Rooms
3️⃣ Optimize continuously using real buyer data
Every feature we shipped connects back to these three priorities — and every one was inspired by conversations with customers like you.
2026, Let's Go!
2026 will unlock even more ways to create, sell, and learn with Walnut. We’re doubling down on the features customers ask for most, with feedback continuing to shape every step of the roadmap.
Explore customer case studies >