ROI and analytics resource pack
ROI and analytics resource pack
This resource pack brings together Walnut’s core guides for analyzing demo engagement, mapping full-funnel impact, and measuring ROI. Use the links below to explore.
Analytics & Insights (Start Here)
Guide to Walnut Integrations & Analytics
Learn how Walnut data flows through your revenue stack and how to connect analytics to your CRM or MAP.Track Demo Engagement and Performance with Built-In Walnut Insights
Understand demo engagement metrics, viewer behavior, screens funnels, and guide funnels.
ROI Playbooks & Best Practices
Walnut Impact & ROI Playbook: Turning Demo Engagement into Measurable Business Outcomes
Strategic frameworks and best practices for operationalizing demo engagement and proving ROI.
Full-Funnel Analysis
Walnut Full-Funnel Analysis Quick Start Guide
Learn how demo engagement influences every stage of your marketing and sales funnel.
Benchmarking & Optimization
Embedded Demo Performance: Benchmarks, Signals, and What to Optimize
A data-driven breakdown of what strong embedded demo performance looks like, including top performer benchmarks for completion, engagement, session length, and early intent signals — with guidance on how to interpret results when traffic is largely anonymous.Win With Embedded Demos: Drive Engagement, Accessibility, and Discoverability
A practical guide to launching and optimizing embedded demos that are easy to discover, accessible to a wider audience, and measurable with clear engagement signals.Accessibility Optimization Checklist for Walnut Demos
A focused checklist for improving demo accessibility using keyboard navigation, text-to-speech, guide translations, and clarity-first design patterns that increase engagement and reduce bounce.
Marketing Automation Platforms (MAP) & CRM Data Flow
Walnut Data in Salesforce
Explore pre-built Salesforce dashboards and reports that map demo activity to pipeline and revenue.Walnut Data in HubSpot
See how Walnut engagement data syncs into HubSpot fields, timelines, lists, and workflows.Walnut Data in Marketo
Learn how Walnut creates custom activities and fields in Marketo to support scoring, routing, and personalization.Walnut Data in Pardot
Understand how Walnut session data maps to Pardot prospects and how to use it in automations.Zapier
Automate workflows by sending Walnut demo and playlist activity into thousands of tools using Zapier triggers and actions.
Developer / Advanced Integrations
Webhooks
Send real-time Walnut session events to external systems for advanced automation and custom data pipelines.
Explore Resource Packs →
Getting Started with Walnut: Core Resource Pack
Foundational guides for capturing, organizing, editing, and sharing demos. Helpful background for teams building embedded demos and playlists.Embedded Demos Resource Pack
A curated set of resources for building and optimizing guided embedded demos, including setup guidance, feature configuration, accessibility considerations, and performance optimization.Deal Rooms Resource Pack
Explore how embedded demos and playlists fit into broader Deal Room strategies for sales, success, and account-based workflows.
Looking for more? Explore the full Resource Packs & Playbooks library.