Create Marketo leads from email gates

About

Automatically generate and update leads in Marketo from every identified demo view.

How it works

• Once you turn on the Marketo Integration, the new toggle "Generate Leads Directly From Demos" will be on.
• If the toggle is set to “on”, for every identified demo view we will generate a new lead on Marketo associated with a Walnut data. In case this lead exists, we will update the existing lead.

Important to note 📝

The new lead will be created with the following properties:

• Email address: email address of the demo viewer
• Original Source Type: Web service API
• Original Source Info: Web service API
• Registration Source Type: Web service API
• Registration Source Info: Web service API

The new lead will be generated with demo data, i.e custom properties on the lead and associated Walnut activity.