Walnut Uncover: De-anonymize demo sessions through integrations

About

Gain valuable insights about the companies viewing your product demos with Walnut Uncover. By integrating with leading data providers, you can instantly identify companies based on their IP addresses, enhancing your understanding of your audience and enabling more targeted follow-ups.

Walnut Uncover currently supports integrations with three major vendors:

• ZoomInfo
• Clearbit
• Demandbase
  

You can integrate with any or all of our supported vendors to maximize your data coverage. Accuracy can vary depending on the vendor and the viewer's network setup. Using multiple vendors can improve overall accuracy.

Before getting started

Before setting up the de-anonymization integration, please ensure you meet the following requirements:

• You have an active paid account with at least one of the supported vendors: ZoomInfo, Clearbit, Demandbase.
• You have access to the necessary authentication credentials for the vendor account you wish to integrate.
• You have admin privileges in your Walnut account: only admins can enable and configure integrations.

Note: Each integration is set up separately. You can choose to integrate with one or multiple vendors based on your needs.

How it works

To enable the de-anonymization integration:

1. Log in to your Walnut account as an administrator.
2. Navigate to the Integrations page.
3. Locate the de-anonymization section.
4. Choose the vendor you wish to integrate with: ZoomInfo, Clearbit, and/or Demandbase.
5. Click Connect and follow the authentication prompts.

Repeat these steps for each vendor you want to integrate.

This integration is particularly valuable for ungated demos where viewer information is not collected upfront. 

Here's how it works:

1. When a viewer accesses your demo, their IP address is captured in real time.
2. The integrated vendor's API is queried with this IP address.
3. If a match is found, company information is returned and associated with the demo session. This data is then available in your Walnut analytics dashboard and can be synced with your CRM: Salesforce or HubSpot.

See it in action

Important to note

While this feature significantly enhances your ability to understand your demo audience on a company level, it may not identify every individual viewer, especially those using personal devices or certain VPNs.

Troubleshooting

If you encounter issues with the de-anonymization integration, try these common solutions:

• Integration issues:
  • Ensure your vendor account is active and in good standing.
  • Check that you've completed all authentication steps.
  • Verify your Walnut admin privileges.
• No data appearing:
  • Allow up to 24 hours for data to populate after enabling the integration.
  • Confirm that you have ungated demos receiving traffic.
• Incomplete or inaccurate data:
  • Remember that not all IPs can be matched to companies.
  • Consider integrating multiple vendors for broader coverage.
• API errors:
  • Check your API usage limits with the vendor.
  • Ensure your authentication tokens are up to date.

If problems persist, contact Walnut support for further assistance.