Identify Demo Viewers with Walnut Uncover

Overview

Walnut Uncover helps you identify the companies engaging with your demos by using IP-based company identification from supported enrichment vendors.

This gives your team more context around otherwise anonymous traffic, especially for ungated demos where viewer information is not collected upfront.

Once enabled, Walnut can use your connected vendor data to associate company-level information with demo sessions, helping your team better understand who is engaging, prioritize follow-up, and enrich downstream reporting.

In This Guide:

This guide covers how Walnut Uncover works, what you need before setup, which vendors are supported, and what to keep in mind when troubleshooting coverage and accuracy.

Supported Vendors

Walnut Uncover currently supports integrations with the following company identification vendors:

• ZoomInfo
• Clearbit
• Demandbase
• 6sense

You can connect one vendor or multiple vendors depending on your setup and data strategy.

Because match rates and confidence can vary by vendor and by viewer network environment, connecting multiple vendors can help improve overall company identification coverage.

Before You Start

Before setting up Walnut Uncover, make sure the following requirements are in place:

• You have an active paid account with at least one supported vendor.
• You have access to the required authentication credentials for the vendor account you want to connect.
• You have Admin permissions in Walnut, since only admins can enable and configure integrations.

Walnut Uncover also requires access to the relevant company identification product or API from each vendor. Walnut currently supports the following vendor-side subscriptions:

• ZoomInfo – Enrich IP
• Clearbit – Reveal
• Demandbase – IP API
• 6sense – Company Identification API

If you are unsure whether your vendor subscription includes the required endpoint or enrichment product, check directly with that vendor before beginning setup.

How It Works

Once Walnut Uncover is enabled, Walnut can use your connected vendor integrations to identify companies based on viewer IP address activity.

At a high level, the workflow looks like this:

1. A viewer opens your demo.
2. Walnut captures the session IP address in real time.
3. Walnut sends that IP address to your connected vendor API or APIs.
4. If a vendor returns a match, company-level information is associated with the session.
5. That company data becomes available in Walnut analytics and can also support CRM enrichment workflows, including Salesforce and HubSpot.

This is especially useful for ungated demos where you want stronger company-level visibility without adding friction at the start of the experience.

To enable the integration in Walnut:

1. Log in to Walnut as an administrator.
2. Navigate to the Integrations page.
3. Locate the de-anonymization section.
4. Choose the vendor or vendors you want to connect.
5. Click Connect and complete the authentication flow.

Repeat the process for each vendor you want to enable.

See It In Action

Important Notes

Walnut Uncover improves company-level visibility, but it will not identify every viewer or every session.

Accuracy depends on factors such as vendor coverage, IP quality, corporate network setup, VPN usage, and whether the viewer is browsing from a personal or shared network.

• Not all IPs resolve cleanly to a company.
• Personal devices, mobile networks, and VPNs can reduce match quality.
• Using multiple vendors can improve match coverage, but does not guarantee full identification across all sessions.

Troubleshooting

If Walnut Uncover is not working as expected, these are the most common things to check:

Integration Issues

• Confirm that your vendor account is active and in good standing.
• Make sure you completed all authentication steps during setup.
• Verify that you have Walnut admin permissions.

No Data Appearing

• Allow time for new data to populate after enabling the integration.
• Confirm that ungated demos are receiving traffic.
• Check whether the incoming traffic is likely to come from corporate networks rather than personal or mobile networks.

Incomplete or Inaccurate Matches

• Keep in mind that not every IP address can be matched to a company.
• Consider connecting multiple vendors to improve coverage.
• Review whether VPN or remote network usage may be limiting identification accuracy.

API Errors

• Check your vendor API usage limits and quotas.
• Make sure authentication tokens or credentials are still valid and up to date.

If issues continue, please contact Walnut Support.

Summary

Walnut Uncover helps you enrich anonymous demo traffic with company-level identification using supported IP enrichment vendors.

When configured well, it gives your team stronger visibility into who is engaging at the account level, especially across ungated demos and self-serve experiences.

Because coverage varies by vendor and network conditions, the strongest setups usually combine the right vendor subscriptions, admin access, and realistic expectations about match quality.