A key point to note is the Demo Engagement Score assigned to each deal. This score is recalculated with every new demo session, providing real-time insights into buyer engagement.
Understanding the Demo Engagement Score
The Demo Engagement Score is a comprehensive metric derived from multiple factors. It provides a holistic view of the buyer's demo interaction. The key components influencing this score include:
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Demo Activity:
- This factor encompasses the overall demo activity related to a specific deal.
- Parameters such as demo engagement, demo conversion rate, and interactions of demo viewers during the presentation contribute to this segment of the score.
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Multi-threaded:
- Impacted by the number of unique demo viewers.
- A higher count of diverse demo viewers contributes positively to the overall Demo Engagement Score.
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Deal’s Momentum:
- Analyzing the latest trend in demo views allows Walnut to gauge the momentum of a deal. Positive and dense trends in demo views enhance the deal’s momentum according to our calculations.
Engagement Scores are broken down into three main levels:
1. Low:
2. Medium:
3. High
Important to Note 📝
- Each of these factors carries its own weight in determining the Demo Engagement Score.
- For transparency and clarity, each factor is mapped to a score of low, medium, or high based on the calculated results.