Demo Data In Marketo

If you've added a lead form into your Walnut demo, anytime a lead is created from it, you will be able to find the information in Marketo!

Remember: You do not need Marketo and Walnut to be integrated to embed the form. However, to benefit from the enriched demo data, you do need to complete the integration. Find out how here.

Locating Demo Data In Marketo

Once a lead has been created through the Marketo lead form, Demo Data will appear under two entities within Marketo's Person Actions: Info and Activity Log.

Begin by opening the created lead. Scroll to the bottom of the info tab. There you will see the new attributes.

Below you'll find the description and type for each data field. 

• Walnut AVG Completion rate across all demos (%) - the average completion rate of all demo views associated with this lead
• Walnut AVG time spent across all demos (integer) - the time spent of all demo views associated with this lead
• Walnut Latest demo completion rate (%) - the completion rate of the latest demo visit
• Walnut Latest demo seen (timestamp) - the last time this lead has seen a demo
• Walnut Total number of demo views - total number of demo views associated with the lead
• Walnut List of all demos seen (String) - list of all demo names that the lead has seen (If you'd like to change this property to a 'text' type, you can do so manually on your end as Walnut cannot auto create text types properties)

Next, toggle over to the Activity Log tab. An activity type called Walnut Demo Viewed will appear. 

Select the activity to view the engagement data for that specific session. 

Below you'll find the description and type for each data field. 

• Person ID (ID) -  Lead ID associated with the activity 
• Demo ID (ID) -  Demo ID associated with the activity 
• Demo Name (string) - Walnut Demo Name 
• Template ID (ID) -  Template ID associated with the activity 
• Tempalte (String) - Walnut template Name 
• User Agent (String) -  User agent info ie: browser, op system
• Viewed Screen (String) -  List of screens viewed in the Walnut Demo 
• Viewed Guides: (String) - List of guides viewed in the Walnut Demo 
• Viewed Sections (String) - List of sections viewed in the Walnut Demo 
• Sessions Started (timestamp) - Timestamp indicating when the session started 
• Sessions Ended (timestamp) - Timestamp indicating when the session ended 
• Sessions Length (integer) - Length of the session 
• Completion Rate (integer) -  % of the demo completed 
• Guide Completion Rate (integer) - % of the demo completed, depending on guides 

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Important To Note 📝

• The enriched demo data will appear in your Marketo account two hours after your demo with the lead form was viewed. 
• If your Marketo form is linked to different tools like ChillyPiper or Clearbit, you can also connect these tools to the form in the demo. Simply include the necessary scripts along with Marketo's embed code using the Walnut editor.
• Make sure you carefully read the integration guide for each tool you're adding with Marketo. Some tools might need you to load the script before or after Marketo, or set them up with the right Marketo ID, just as examples.