Identifying Demo Viewers – Walnut.io

Identifying demo viewers empowers sellers to navigate the intricate path of customer engagement, ensuring every opportunity is being nurtured to its full potential.

For this reason, Walnut makes it easy to can identify leads directly from your demos!

You can track and identify leads directly from your demo in the following ways:

Using an Email Param

Leads can be identified by passing an 'email' URL param in the following two ways:

Using a shared demo URL
- When sharing a demo link through an external system, you can include the relevant email param for that system as a macro.
- Simply copy the Walnut demo link and add the corresponding email macro based on your system's settings.
Embedding your demo onto a site
- When embedding a demo on a website, you can also use the email parameter within the hosting domain and add it to your embed code.

Here is a list of tools used and their associated email params:

Hubspot	{{walnut_demo_link}}&email={{contact.email}}
Intercom	{{walnut_demo_link}}&email={{email}}
Pardot	{{walnut_demo_link}}&email={{Recipient.Email}}
Salesloft	{{walnut_demo_link}}&email={{email_address}}
Outreach	{{walnut_demo_link}}&email={{email}}
Marketo	{{walnut_demo_link}}&email={{lead.Email Address:default=noemail}}

Depending on your demo link settings, the {{walnut_demo_link}} should resemble the following example:

https://app.teamwalnut.com/player/demoId=19408b9-08b9-08b9-a8cb9-&showGuide=false&showGuidesToolbar=true&source=app

**Your walnut demo link will vary depending on your domain and demo link settings.

Adding a Demo Email Gate

By default, every demo has 'Collect viewers email' enabled, thus requiring viewers to provide their email address in a demo gated screen. When Collecting emails is enabled, the demo screen can be branded with an Avatar, color palette, and a welcome message. Learn more here.

Embedding a Lead Form

You can embed lead forms from your marketing platform into your demos. Walnut currently supports embedding HubSpot lead forms.

Learn more here.

Embedding a Lead Form

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