A key part of any successful launch plan is how you build awareness around the new product innovation: Improve feature discoverability, drive healthy market and user education, and build continuous awareness beyond the first exposure.
Walnut demos can help you drive product awareness at any stage of the buying journey. Here are some ideas on how to do this.
Top-of-funnel product awareness:
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Add a demo to your website - Simply embed a product tour on the website to help buyers understand your product before they interact with your team. You can also create a demo library, with multiple demos per persona, product line, or use case.
Fun fact: Since embedding the product tour on our homepage, it has delivered a 57% SQL conversion rate.
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Boost your outbound motion - Prospects you contact through outreach have no intent that encourages them to learn more. Help your team sell a meeting with a tangible way to convey what your product is all about.
The cherry on top: You can easily personalize demos with the prospect’s name, company logo, and welcome message.
Mid-funnel product awareness:
- Enable your champion - To continue selling between meetings, send follow-up demos to make it easier for your champions to self-educate and promote your product internally. Simply add a link to your demo in your email.
Bottom-of-funnel product awareness
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Announce product updates - Attach a short, guided demo to your release note that introduces your new product capability, its benefits, and how to use it. Keep the text short, with a maximum of 7-10 steps in the guide.
Fun fact: Our team managed to increase the CTR for release notes by 20% with Walnut demo links, compared to any other links. - Educate your customers on how to use your product - Add Walnut demos with step-by-step guides to your help center articles or academy, instead of relying on static screenshots.
Improve internal awareness
- Train your team - Ensure your product innovation is communicated as you intended. Add a Walnut demo to your internal release note, wiki, LMS, or any other source. Pro tip: Track the demo analytics to see which team member viewed the demo.
Have other topics you want us to cover? Send our team an email and it might be our next "Walnut Wisdom" piece!