Obtain your demo goals by creating the right type of demo with Walnut. Get creative when using Walnut at different stages of the funnel. How you decide to deliver the demo is up to you. By connecting the dots between the demo goal, the intended audience, and the stage of the funnel, you’ll be able to determine the right type of demo for your purpose. Let's dive into how you can start delivering your different demos.
A Live Demo is usually delivered over a sales call, or in an in-person presentation. The benefit of using a Walnut demo instead of your live product is that you can tailor the demo to your target audience, but it looks and acts exactly like your product. A live demo is typically provided at an early stage of the sales process, or to provide early access to potential customers. Presenting your product allows you to create a narrative, and you can craft your pitch to reinforce your product’s benefits during a Live Demo.
An on-demand demo can be accessed by the viewer at any point in time, and they can navigate through it at their own pace. These demos are typically embedded on a website, or sent over to a prospect over email. Since the prospect drives this type of demo, you will want to think about the demo navigation. You can use guides to help them flow through the demo, which can show them the value of your product without your live or in-person queues.
Tips for your success
- Put yourself in your prospect's shoes
It’s 2023; attention spans are short, and everyone is juggling multiple tasks. Ensure you’re grabbing your audience’s attention by making your demos simple and memorable.
- Know your demos first
Think about the demo you want to create before diving into capturing your product. Are you preparing a demo to be presented on a call? How familiar is your audience with your product? Do you know what features they’re most interested in? All of these questions are great to ask to determine which type of demo would be best to create.
- Always include key points
Whether you’re driving the narrative on a live call, or creating a guided demo, you want to focus on what makes your product stand out from the competition. The chances of being up against competitors are always at stake, so ensure your demo stands out and hits the key points your prospect wants to see. With a guided demo, you can customize your guides to include buttons for more information on specific features. On a live demo, you can take advantage of Presenter Notes to ensure you include all your differentiators.
Takeaways
Now that you have familiarized yourself with the types of demos you can create and how they can help achieve your demo goals, it’s time to start planning your first demo.
Follow these action items to get started: