Great design is crucial for your demos to stand out. Design in a product demo refers to the visual and user experience aspects of a product that are presented to prospects. It includes the overall look, feel, and interactivity of the product, as well as the way it is presented to prospects. A great design in a product demo should be aesthetically pleasing, intuitive to use, and effectively communicate the key features and benefits of the product. It aids the users' experience as the demo becomes more accessible which helps the prospect understand how the product works. This shows the product's value and how it solves the prospects’ problems.
How can you design demos using Walnut?
Choose contrasting colors to make key elements stand out. When adding text, CTAs, or Guides, use different text sizes and consider putting text in bold to make it easier for the prospect to read. This can help them distinguish between titles, subtitles, and paragraphs. Avoid using too much text in a single screen or guide. We recommend separating if you have a lot to say, rather than having everything on one screen or guide.
Make your prospects feel valued by personalizing your demos. Add avatars to attach your name and image so your prospects feel there is a real person guiding them through the demo, and adjust elements on the screen to match the prospect's own team/company/logo to personalize their demo experience. This can also be done using Variables. Select certain elements that you want to be personalized for each demo created from a template. This allows future users of the template to simply update the Variables so they can personalize demos in seconds.
Use high-quality images and avoid pixelated images to maintain the professional look of your demos. A poor-quality image will make your prospects believe you’re not serious and look elsewhere. Ensure all your screens link together correctly so that they can freely roam around the product and get the full interactive experience.
How does it benefit you?
- Stand out from your competitors
By having a better design than your competitors, your demo becomes easier to use and more memorable ensuring that the prospect picks you over your competitors.
- Better looking demos
A great design can help to create a product demo that is clear, consistent, and engaging, making it appear more professional and increasing the likelihood of a successful outcome.
- Make demos more engaging
A well-designed product demo helps create an engaging experience for the prospect. This will help them understand and connect with your product and will help them remember your demo.
Takeaways
Now that you have familiarized yourself with how to design and how they can help you create better demos, it’s time to try it out yourself.
Follow these action items to get started: