Planning a Narrative for your Demo – Walnut.io

The best demos start with a story first. Use these steps to create a compelling and relevant narrative for your demo.

Setting the scene

The problem and the opportunity: What problem are your buyers experiencing and what value do you want to show them with this Walnut?
The audience: Think about the audience for your demo - what do they care about? Is it a higher level executive who will want a quick impression, someone who will be using the product that needs a deeper understanding of features, or internal team members you wish to equip with the relevant knowledge?
The experience: How will viewers experience the demo? Live on a call, at their own pace?
The CTA: What’s the main CTA or action that you want someone to take?

Next, plan out the parts of your Walnut demo -

The opening: Introduce your viewer to the demo they're about to see - what value will they get from the product or feature?
The middle: The key parts of the flow
End: the summary & CTA - repeat the value for the viewer and add a relevant CTA

Keep it short & sweet: Shorter demos keep a user engaged & perform better.
A “Live link” demo will use links to allow a user to explore. Learn more about creating a Live demo here.
A “Guided” demo is perfect for all asynchronous use-cases: customer support, leave-behind after a call, cold outreach, or marketing embed. Learn more about creating a Guided demo here.