Planning a Demo Narrative

• The problem at hand
  • What problems are your buyers experiencing and what value do you want them to takeaway from demoing your product?
•  The target audience
  • Who is your target audience and what do they care about?
• The demo experience
  • What is the best way for your viewers to experience this demo? On a live call? Or on their own?
• The call to action
  • What action do you want the viewer to perform once completing the demo?  

Once you've brainstormed and defined your focus points, its time to define the demo's three part structure:

• The opening
  • Remember to always introduce your viewer to the demo they're about to see. You want to make sure they are intrigued from the first screen so that there is incentive to learn more.
• The middle
  • This is where you want your product to shine. This chapter of the demo should highlight your product's competitive advantage! Focus on what makes your product stand out - and not on the obvious! Remember, its a demo after all.
• The conclusion
  • Make sure you leave the viewer with an action item. Do you want them to contact you, learn more, or leave their details? Save this for the end. 

As you work to create your demo narrative it is important to remember that you want the overall experience to be short and sweet. Shorter demos keep users engaged and tend to perform better. Its important to give your prospects a good taste for what your product can offer but also ensure they are left wanting more. Too much information on a demo can be overwhelming and the last thing you want is for your prospect to loose interest before making it to the end!