To get someone to take that leap from prospect to customer, you’ll need to carefully prepare for the product demo. Here’s how you can do it:

  • Know your prospect- Do your homework before the demo. Sales reps need to research and understand the prospect’s interests, needs, and pain points.

  • Create an agenda- With a product demo agenda, you can define the structure of the demo so it flows the way it should. Usually, the agenda will include an introduction, a quick recap of the research, the product presentation, a meeting recap, and next steps.

  • Test the tech- Don’t leave anything to chance. Make sure to check that all your equipment and tech is working so you aren’t caught off guard during the demo.

  • Write a script and practice- To keep you focused during the demo, it’s a good idea to write a demo script, but remember, you don’t need to stick to it word for word. And, of course, practice makes perfect!

  • Personalize the demos- Every demo should be tailored to address each prospect’s needs and pain points.

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