Our integration with HubSpot allows you to integrate all of this engagement data directly into your workflow. This will make it super easy and practical to enrich your sales process with these key insights and allow AEs to follow up with extremely precise info about their prospects’ intent.

This will also help your team better manage and stay on top of their deals by giving you all the demo-related information in one place.

How to set up and enable Walnut and HubSpot CRM integration?

Only Walnut users with Admin permissions can enable the HubSpot integration.

  1. On your Company Settings page scroll down until you get to the Integrations section.

  2. Please note it’s also necessary that you have an available HubSpot user with Read permissions to companies, Contacts and deals, as well as Write permissions to contacts.

  3. Tap Configure to start the integration setup.

  4. Start with Creating a new authentication - you can choose a name for your authentication (this will be used to manage the integration in Walnut) and choose between Sandbox or Production environments. Pay attention that the Sandbox environment will be available only if your company has a HubSpot Sandbox, and the user used to authenticate the integration has access to it.

  5. Approve the requested permissions.

  6. That’s it, the integration has been set up.

  7. To enable or disable the integration after the setup has been completed, toggle the on/off button.

  8. To finish the integration setup, go back to your HubSpot CRM, and make sure Walnut’s notifications are selected in the Activity filters.

Pay attention - once you’ve enabled the integration, this will become available for all the Walnut users in your company, with no need for any additional setup from their side.

What will that look like?

From that moment, every user in your company that will create a demo will be able to connect the demo to a specific deal in HubSpot, in order to get updates directly in your CRM each time this demo is in use. Read more about it here ⬇️.

Some more FAQs

General

  • What do I gain from enabling Walnut and HubSpot integration?

    • Track Walnut Data in HubSpot - View demos data & engagement per deal to get a fuller picture of your deal's progress.

    • Place Demos in the Right Stage - Match your Walnut demos to your customer lifecycles, and direct sellers when to use each demo.

    • Organize Your Demo Library - Locate your demo in your Walnut Demo Library by using your CRM data.

  • Who can enable the HubSpot integration?

    • Only those with Admin permissions in Walnut can enable the HubSpot integration. It’s also necessary that you have an available HubSpot user with Read permissions to companies, Contacts and deals, as well as Write permissions to contacts.

Connect demo to deal

  • Can I connect a demo to any type of deal?

    • The deals you’ll be able to see depend on the HubSpot user used for the authentication. Any deal available for this user will also become available for you in Walnut.

  • Can I create a new deal via Walnut?

    • At the moment it is not possible to create new deals via Walnut.

More answers to technical questions

  • I’d like to try it first. Do you offer a Sandbox environment?

    • If your company has a HubSpot Sandbox, make sure the user you are authenticating with has access to it. Walnut does not provide our own Sandbox. During the configuration process, the Walnut admin within your company can choose whether to set up a Production or Sandbox environment. After testing the Sandbox environment, you’ll be able to easily switch to the Production environment by modifying the configuration.

  • How many API calls will you be making and for what purpose?

    1. We will make API calls to HubSpot in three instances:

      1. When a deal search is performed during demo creation.

        Calls made: Search deal.

      2. When a deal is selected during demo creation.

        Calls made: Get HubSpot owner, Get deal stage, Get deal associations, Get company.

      3. Each time a demo connected to a deal is viewed.

        Calls made: Create task, Associate task with deal.

  • Types of errors:

    • We will notify you if the API access is disabled.

  • What type of data do we display through the integration?

    • The following data is being processed and displayed by Walnut, in order to track Walnut demos engagement in HubSpot - Deal ID, Deal name, Deal stage, Deal owner and inserted at, and Updated at.

  • Is there a third party in use?

    • Walnut is using a third party to enable the integration with HubSpot. Walnut may change and add new tools in the future. Contact us for more information.

Removing the integration

  • How can I disable the Walnut HubSpot integration?

    • You can disable or re-enable the integration at any time by tapping the toggle button on the company settings page on Walnut’s platform.

  • How can I remove the Walnut HubSpot integration?

    • You can completely remove the integration from your account by tapping the “X” next to the Configure button on the company settings page on Walnut’s platform.

  • Who has permission to disable or remove the Walnut HubSpot integration?

    • Only Walnut admins have the ability to change the integration settings.

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