A product walkthrough (or product tour) is a virtual guide that introduces a user to the product.

This step-by-step guide provides an interactive product experience that highlights the core value and functionality of the product. The goal is to quickly elicit that “Aha! moment” you want a user to have when getting the hang of your solution.

An effective walkthrough will help a user overcome the initial learning curve that comes with first starting to use a product, leading to increased adoption, activations, and retention.

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