A product walkthrough (or product tour) is a virtual guide that introduces a user to the product.
This step-by-step guide provides an interactive product experience that highlights the core value and functionality of the product. The goal is to quickly elicit that “Aha! moment” you want a user to have when getting the hang of your solution.
An effective walkthrough will help a user overcome the initial learning curve that comes with first starting to use a product, leading to increased adoption, activations, and retention.