---
title: "Boost product awareness with demos"
slug: "/help/resources/playbooks/product-awareness"
last_updated: "2025-05-19T15:51:41Z"
zendesk_id: 20129710451475
zendesk_url: "https://help.walnut.io/hc/en-us/articles/20129710451475-Boost-Product-Awareness-With-Interactive-Demos"
locale: "en-us"
category: "Walnut Wisdom"
section: "Crack the Code"
product: "resources"
displayed_sidebar: "resourcesSidebar"
sidebar_position: 8
tags: ["Demo Strategy","Walnut Wisdom"]
topic: "playbooks"
---

A key part of any successful launch plan is how you build awareness around the new product innovation: Improve feature discoverability, drive healthy market and user education, and build continuous awareness beyond the first exposure.

![](pathname:///images/e1413b401fc9c5b2.png)

Walnut demos can help you drive product awareness at any stage of the buying journey. Here are some ideas on how to do this.

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## Top-of-funnel product awareness

-   **Add a demo to your website -** Simply embed a product tour on the website to help buyers understand your product before they interact with your team. You can also create a demo library, with multiple demos per persona, product line, or use case.  
    _**Fun fact:** Since embedding the product tour on our homepage, it has delivered a 57% SQL conversion rate.  
      
    _
-   **Boost your outbound motion -** Prospects you contact through outreach have no intent that encourages them to learn more. Help your team sell a meeting with a tangible way to convey what your product is all about.

**The cherry on top**

 **![cherry icon.png](pathname:///images/c185df715c73da2c.png)**

You can easily personalize demos with the prospect’s name, company logo, and welcome message.

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## Mid-funnel product awareness

**Enable your champion -** To continue selling between meetings, send follow-up demos to make it easier for your champions to self-educate and promote your product internally. Simply add a link to your demo in your email.

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## Bottom-of-funnel product awareness

-   **Announce product updates -** Attach a short, guided demo to your release note that introduces your new product capability, its benefits, and how to use it. Keep the text short, with a maximum of 7-10 steps in the guide.
-   **Fun fact:** Our team managed to increase the CTR for release notes by 20% with Walnut demo links, compared to any other links.
-   **Educate your customers on how to use your product -** Add Walnut demos with step-by-step guides to your help center articles or academy, instead of relying on static screenshots.

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## Improve internal awareness

**Train your team -** Ensure your product innovation is communicated as you intended. Add a Walnut demo to your internal release note, wiki, LMS, or any other source. Pro tip: Track the demo analytics to see which team member viewed the demo.

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Have other topics you want us to cover? Send our [**team an email**](mailto:yael.la@walnut.io) and it might be our next "Walnut Wisdom" piece!

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