---
title: "ROI and analytics resource pack"
slug: "/help/resources/packs/roi-analytics"
last_updated: "2026-01-27T16:33:19Z"
zendesk_id: 46515078625683
zendesk_url: "https://help.walnut.io/hc/en-us/articles/46515078625683-Walnut-ROI-Analytics-Resource-Pack"
locale: "en-us"
category: "Resource Packs & Playbooks"
section: "Resource Packs"
product: "resources"
displayed_sidebar: "resourcesSidebar"
sidebar_position: 16
tags: ["insights","analytics","best practices","roi","resource pack","playbooks"]
topic: "packs"
---

This resource pack brings together Walnut’s core guides for analyzing demo engagement, mapping full-funnel impact, and measuring ROI. Use the links below to explore.

---

### **Analytics & Insights (Start Here)**

[Guide to Walnut Integrations & Analytics](/help/demos/analyze/faqs/integrations-overview)   
Learn how Walnut data flows through your revenue stack and how to connect analytics to your CRM or MAP.[Track Demo Engagement and Performance with Built-In Walnut Insights](https://help.walnut.io/hc/en-us/articles/32107248394643)   
Understand demo engagement metrics, viewer behavior, screens funnels, and guide funnels.

### **ROI Playbooks & Best Practices**

[Walnut Impact & ROI Playbook: Turning Demo Engagement into Measurable Business Outcomes](/help/resources/playbooks/roi-playbook)   
Strategic frameworks and best practices for operationalizing demo engagement and proving ROI.

### **Full-Funnel Analysis**

[Walnut Full-Funnel Analysis Quick Start Guide](/help/resources/playbooks/full-funnel-playbook)   
Learn how demo engagement influences every stage of your marketing and sales funnel.

### **Benchmarking & Optimization**

[Embedded Demo Performance: Benchmarks, Signals, and What to Optimize](/help/resources/benchmarks/embedded-performance)  
A data-driven breakdown of what strong embedded demo performance looks like, including top performer benchmarks for completion, engagement, session length, and early intent signals — with guidance on how to interpret results when traffic is largely anonymous.[Win With Embedded Demos: Drive Engagement, Accessibility, and Discoverability](/help/resources/playbooks/embedded-demos-engagement)   
A practical guide to launching and optimizing embedded demos that are easy to discover, accessible to a wider audience, and measurable with clear engagement signals.[Accessibility Optimization Checklist for Walnut Demos](https://help.walnut.io/hc/en-us/articles/48611234567890)   
A focused checklist for improving demo accessibility using keyboard navigation, text-to-speech, guide translations, and clarity-first design patterns that increase engagement and reduce bounce.

### **Marketing Automation Platforms (MAP) & CRM Data Flow**

[Walnut Data in Salesforce](https://help.walnut.io/hc/en-us/sections/21169895800467-Salesforce)   
Explore pre-built Salesforce dashboards and reports that map demo activity to pipeline and revenue.[Walnut Data in HubSpot](/help/integrations/hubspot/engagement-data)   
See how Walnut engagement data syncs into HubSpot fields, timelines, lists, and workflows.[Walnut Data in Marketo](/help/integrations/marketo/demo-data)   
Learn how Walnut creates custom activities and fields in Marketo to support scoring, routing, and personalization.[Walnut Data in Pardot](/help/integrations/pardot/demo-data)   
Understand how Walnut session data maps to Pardot prospects and how to use it in automations.[Zapier](/help/integrations/more-integrations/zapier) [](https://help.walnut.io/hc/en-us/articles/...)  
Automate workflows by sending Walnut demo and playlist activity into thousands of tools using Zapier triggers and actions.

### **Developer / Advanced Integrations**

[Webhooks](/help/api/webhooks)   
Send real-time Walnut session events to external systems for advanced automation and custom data pipelines.

---

## **Explore Resource Packs →**

[**Getting Started with Walnut: Core Resource Pack**](/help/resources/playbooks/core-resource-pack-duplicate)  
Foundational guides for capturing, organizing, editing, and sharing demos. Helpful background for teams building embedded demos and playlists.[**Embedded Demos Resource Pack**](/help/resources/packs/embedded-demos)  
A curated set of resources for building and optimizing guided embedded demos, including setup guidance, feature configuration, accessibility considerations, and performance optimization.[**Deal Rooms Resource Pack**](/help/resources/packs/deal-rooms)  
Explore how embedded demos and playlists fit into broader Deal Room strategies for sales, success, and account-based workflows.

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_Looking for more? Explore the full_ [_Resource Packs & Playbooks_](https://help.walnut.io/hc/en-us/categories/48471328507795-Resource-Packs-Playbooks) _library._