--- title: "Playlist insights and analytics" slug: "/help/playlists/insights" last_updated: "2025-06-12T13:22:03Z" zendesk_id: 41706769651603 zendesk_url: "https://help.walnut.io/hc/en-us/articles/41706769651603-Playlist-Insights-Analytics" locale: "en-us" category: "Connect and Optimize" section: "Built-In Walnut Insights" product: "playlists" displayed_sidebar: "playlistsSidebar" sidebar_position: 5 tags: ["insights","playlists","analytics","integrations","live app link"] --- ## **About this Feature** Unlock deeper insight into buyer interests, demo performance, and content impact — all from a single Playlist Insights view. From content-level stats to user session breakdowns, Playlist Analytics helps you optimize storytelling and drive smarter decisions. ### Snapshot 📸 - **Role Access:** Admin, Editor, Presenter - **Location:** Insights > [Playlists](https://app.teamwalnut.com/insights/playlists) --- ## **What You Can Analyze** Playlist Analytics gives you powerful visibility into: - **Demo Performance** — Track performance at the level of a single demo - **Content Popularity** — See what gets clicks - **Viewer Sessions** — Dive into who viewed what (and for how long) - **Time on Content** — Understand dwell time across Playlists and specific items - **Viewer Intent** — Surface interest signals across your content - **Non-Demo Content Stats** — See how PDFs, videos, and links perform, too ### Key Metrics Get the full picture with: - **Total Sessions** - **Visitors** - **Time Spent (per Playlist, per item, across all)** - **Top Viewed Items (by sessions, time, or visitors)** - **Session Timeline (track engagement trends over time)** - **Date Last Played** - **Bounce Rate** **Pro Tip 👑** Playlist session insights are sent straight to [Salesforce](https://help.walnut.io/hc/en-us/sections/21169895800467-Salesforce), [HubSpot](https://help.walnut.io/hc/en-us/sections/21169603057939-Hubspot), and other [connected tools](https://help.walnut.io/hc/en-us/sections/21169772161299-Integrations-Analytics) so your team can take action, fast. To learn more, head to [Integrations & Analytics](https://help.walnut.io/hc/en-us/sections/21169772161299-Integrations) --- ## **See Playlist Insights in Action**