---
title: "Demo engagement score"
slug: "/help/integrations/salesforce/engagement-score"
last_updated: "2025-06-02T11:56:51Z"
zendesk_id: 24057848218131
zendesk_url: "https://help.walnut.io/hc/en-us/articles/24057848218131-Demo-Engagement-Score"
locale: "en-us"
category: "Connect and Optimize"
section: "Deals"
product: "integrations"
topic: "salesforce"
displayed_sidebar: "integrationsSidebar"
sidebar_position: 25
tags: ["insights","analytics","live app link"]
---

A key point to note is the Demo Engagement Score assigned to each deal. This score is recalculated with every new demo session, providing real-time insights into buyer engagement.

### Understanding the Demo Engagement Score

The Demo Engagement Score is a comprehensive metric derived from multiple factors. It provides a holistic view of the buyer's demo interaction. The key components influencing this score include:

-   **Demo Activity:**
    -   This factor encompasses the overall demo activity related to a specific deal.
    -   Parameters such as demo engagement, demo conversion rate, and interactions of demo viewers during the presentation contribute to this segment of the score.
-   **Multi-threaded:**
    -   Impacted by the number of unique demo viewers.
    -   A higher count of diverse demo viewers contributes positively to the overall Demo Engagement Score.
-   **Deal’s Momentum:**
    -   Analyzing the latest trend in demo views allows Walnut to gauge the momentum of a deal. Positive and dense trends in demo views enhance the deal’s momentum according to our calculations.

Engagement Scores are broken down into three main levels:

**1\. Low:**

**![](pathname:///images/f30878b5bae6b501.png)**

**2\. Medium:**

**![](pathname:///images/f97f96f715d34432.png)**

**3\. High**

![](pathname:///images/ba275ecae0fefd60.png)

### Important to Note 📝

-   Each of these factors carries its own weight in determining the Demo Engagement Score.
-   For transparency and clarity, each factor is mapped to a score of low, medium, or high based on the calculated results.