---
title: "Create Marketo leads from email gates"
slug: "/help/integrations/marketo/create-leads-from-email-gates"
last_updated: "2025-05-05T18:25:26Z"
zendesk_id: 38640648281747
zendesk_url: "https://help.walnut.io/hc/en-us/articles/38640648281747-Create-Leads-in-Marketo-Directly-from-a-Demo-s-Email-Gate"
locale: "en-us"
category: "Connect and Optimize"
section: "Marketo"
product: "integrations"
topic: "marketo"
displayed_sidebar: "integrationsSidebar"
sidebar_position: 2
---

### **About**

Automatically generate and update leads in Marketo from every identified demo view.

![](pathname:///images/72482ae24be7b47d.png)

### **How it works**

-   Once you turn on the Marketo Integration, the new toggle "Generate Leads Directly From Demos" will be on.
-   If the toggle is set to “on”, for every identified demo view we will generate a new lead on Marketo associated with a Walnut data. In case this lead exists, we will update the existing lead.

### **Important to note** **📝**

The new lead will be created with the following properties:

- Email address: email address of the demo viewer
- Original Source Type: Web service API
- Original Source Info: Web service API
- Registration Source Type: Web service API
- Registration Source Info: Web service API

The new lead will be generated with demo data, i.e custom properties on the lead and associated Walnut activity.