---
title: "Connect demos to HubSpot deals"
slug: "/help/integrations/hubspot/connect-demos-to-deals"
last_updated: "2025-05-21T17:04:58Z"
zendesk_id: 15482373060243
zendesk_url: "https://help.walnut.io/hc/en-us/articles/15482373060243-Connecting-Demos-to-HubSpot-Deals"
locale: "en-us"
category: "Connect and Optimize"
section: "Track & Identify Demo Viewers"
product: "demos"
topic: "hubspot"
displayed_sidebar: "demosSidebar"
sidebar_position: 9
tags: ["hubspot","insights","integrations","session identification","tracking"]
---

You must be a **Presenter**, **Editor**, **Admin**, or **Account** **Owner** to access this feature. 🔑 

[Learn more about Roles & Permissions](/help/account/users/roles-and-permissions).

Once an Admin user has enabled the [**HubSpot integration**](/help/integrations/hubspot/overview) for your Walnut account, you can connect your published demo to a HubSpot deal. Connecting a demo to an opportunity or deal allows you to:

-   **Track Walnut Data in HubSpot:  
    **View demos data & engagement per deal to get a full picture of your deal's progress.
-   **Place Demos in the Right Stage:  
    **Match your Walnut demos to your customer lifecycles, and direct sellers when to use each demo.
-   **Organize Your Demo Library:  
    **Locate your demo in your Walnut Demo Library by using your CRM data.

You can connect a demo to a deal when publishing the demo through the Walnut Launcher, or directly through the Walnut Demo Library. 

### Connecting a Demo to a Deal Via the Launcher

Select the demo in your library and click ![](pathname:///images/76335cc0c0033554.png).

![](pathname:///images/5720c150d6f537ef.png)

The demo launcher will open and from there press Create New Demo.

## **![](pathname:///images/767281855c62f448.png)**

Give your demo a name and then select the CRM you wish to connect to.

**![](pathname:///images/c4d93afa94fd9f6d.png)**

With the CRM connected, you will be able to look up specific deals and opportunities. Link the demo to the desired deal and then continue to Demo Preferences!

![](pathname:///images/2bea42f4df145cf7.png)

**Important to Note 📝**

-   Once the demo connected with the deal is viewed, you will see new activity in HubSpot.
    -   In HubSpot, navigate to the relevant deal you connected to. Then filter to the Walnut Demo Activity.  
        ![Screenshot 2024-01-31 at 15.28.37.png](pathname:///images/5f05e09c1dffe8e4.png)
    -   For each new activity, you'll see the following engagement data:   
        -   Demo Activity:
            -   **Demo** **Data**
                -   Demo (name)
                -   Demo ID (ID)
                -   Template Name (name)
                -   Template ID (ID)
            -   **Session Data**
                -   Session Length (in Seconds)
                -   Session Started (date)
                -   Session Ended (date)
                -   User Agent
            -   **Engagement** **Data**
                -   Completion Rate (in %)
                -   Guides completion rate (in %)
                -   Viewed Screens (list of viewed screens)
                -   Viewed Sections (list of viewed Sections)
                -   Viewed Guides (list of viewed Guides)
                -   CTA Clicks - number