---
title: "Buyer Xpert — an AI concierge for your demo viewers"
slug: "/help/demos/buyer-xpert"
topic: "demos"
last_updated: "2026-09-02T11:33:41.744Z"
---

## **Overview**

**Buyer Xpert** is an AI concierge that lives on your demo player. When a viewer opens a demo, a Buyer Xpert chat panel docks alongside it — ready to answer product questions, walk the viewer through the product story, take a lead form, or hand off to a human. It works entirely from your workspace's own knowledge sources, so every answer stays on-message.

Buyer Xpert turns an unattended demo into a two-way conversation. Instead of hoping a viewer finds the "right" step, they can just ask.

---

## **Snapshot**

**Feature status:** Add-on. Requires the Buyer Xpert entitlement on your workspace.

**Where viewers see it:** Docked chat panel on any published demo or Advanced Playlist that has Buyer Xpert enabled.

**Where admins configure it:** [**AI center → Buyer Xpert**](/help/account/ai-control-center).

**Role access:** **Admin** to configure the workspace-level settings; per-demo overrides are set from the demo's share panel.

---

## **What Buyer Xpert Can Do**

- **Answer viewer questions** grounded in the demo's captured screens, guide narrative, and your knowledge sources (KB articles, product one-pagers, competitive briefs — anything you upload as a source).
- **Offer guided choices** — instead of leaving a viewer staring at an empty chat box, Buyer Xpert can suggest the next best question based on where they are in the demo.
- **Collect leads** — trigger a lead form inline in the chat when a viewer asks about pricing, a trial, or talking to sales.
- **Voice conversations** — viewers can talk to Buyer Xpert instead of typing (when your workspace has voice enabled).
- **Speak in your brand** — tone, persona, and language are configurable per workspace.
- **Hand off to a human** — capture the handoff intent and route it to your CRM (Salesforce or HubSpot account owner) via the standard Walnut notification pipeline.

---

## **Turn Buyer Xpert On**

An **Admin** enables Buyer Xpert once per workspace, then decides which demos and playlists get it.

### **1. Configure the workspace-level defaults**

Open **AI center → Buyer Xpert**. Configure:

- **Persona and tone** — how Buyer Xpert speaks (concise, consultative, friendly, formal).
- **Knowledge sources** — the KB articles, PDFs, and text snippets Buyer Xpert draws from when answering. Buyer Xpert **only** uses sources you attach — it will not answer from general web knowledge.
- **Off-topic behavior** — what Buyer Xpert says when a viewer asks something outside its scope.
- **Lead form triggers** — the intents (pricing, demo request, contact sales) that should surface your lead form.
- **Handoff routing** — which team gets notified when a viewer asks to talk to a human.

Save. Changes apply to every demo and playlist that has Buyer Xpert enabled.

### **2. Enable it on a demo or playlist**

Open the demo's **Share** modal (or a playlist's Share panel) and toggle **Buyer Xpert** on. You can override the workspace default per demo when you want a specific asset to run without the concierge.

---

## **What Viewers See**

When a viewer opens a demo with Buyer Xpert enabled:

1. A chat panel docks to the side of the player.
2. Buyer Xpert opens with a short welcome and a few **guided choices** — suggested questions based on the demo.
3. The viewer can pick a suggestion, type a question, or click the mic icon to talk instead.
4. Buyer Xpert answers using your configured sources and cites where the answer came from when relevant.
5. When the conversation reaches a lead-form trigger (e.g. "how much does this cost"), the form appears inline in the chat.
6. Every conversation is captured against the demo session and shows up in **Insights** as a drawer on the session view.

Buyer Xpert stays **scoped to the demo it belongs to** — if a viewer navigates to a different demo in a playlist, a fresh conversation opens.

---

## **See a Buyer Xpert Session in Insights**

Every Buyer Xpert conversation is attributed to its demo session. Open a session in **Insights**, then click the Buyer Xpert drawer to see:

- The full conversation transcript.
- Which knowledge sources Buyer Xpert cited.
- Whether the viewer took a guided choice, a suggestion, or a free-form question.
- Whether a lead form or handoff fired.

Use this to spot the questions you're not answering well yet — either in your demos or in your knowledge sources — and to close the loop with sellers when a viewer signals intent.

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## **Best Practices**

- **Ground it well.** Buyer Xpert is only as good as the sources you give it. Attach your top-of-funnel one-pager, the KB articles buyers actually ask about, and your positioning against key competitors.
- **Tune the persona to the audience.** Enterprise buyers and PLG signups don't want the same voice. Configure the tone per workspace, or run different demos with different overrides.
- **Watch the transcripts.** The first two weeks of transcripts will tell you exactly which questions your demos and sources don't answer yet. Fix them.
- **Wire the handoff.** When Buyer Xpert offers to hand off, make sure the notification reaches an owner who can respond quickly — otherwise the concierge feels like a dead end.

---

## **FAQs**

**Do viewers need a Walnut account?**
No. Buyer Xpert is designed for anonymous demo viewers.

**Which languages does Buyer Xpert speak?**
Buyer Xpert answers in the language the viewer writes in, when your workspace has multi-language support. Voice conversations follow the same language rule.

**Can I turn Buyer Xpert off for a single demo?**
Yes. Every demo's Share modal has a Buyer Xpert override.

**Does Buyer Xpert use my viewers' data to train a public model?**
No. Buyer Xpert grounds every answer in your configured sources for that conversation; nothing is used to train a shared model.

**How much do Buyer Xpert conversations cost?**
Buyer Xpert consumes AI credits. See the **Usage** tab in the [AI center](/help/account/ai-control-center) for per-feature breakdowns.

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## **Related Resources**

- [AI Control Center](/help/account/ai-control-center)
- [AI Mode is Here](/help/demos/edit/ai-mode/ai-mode)
