---
title: "Track user and group analytics"
slug: "/help/account/users/user-and-group-analytics"
last_updated: "2025-05-22T10:33:54Z"
zendesk_id: 32109253884051
zendesk_url: "https://help.walnut.io/hc/en-us/articles/32109253884051-Track-User-and-Group-Analytics"
locale: "en-us"
category: "Getting Started"
section: "Managing Your Workspace"
product: "account"
topic: "users"
displayed_sidebar: "accountSidebar"
sidebar_position: 11
tags: ["admins","user management","groups","user analytics"]
---

## About

Walnut analytics show you the wood for the trees. Our analytics tools provide valuable insights to help you understand customers better, and make informed decisions that drive growth and success.

In this article we explain user and group member analytics.

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## User analytics

When you want to understand how a specific person uses templates and demos, one click on the **User Analytics** icon, will provide a wealth of data. There are separate analytics for templates and demos, each in their own tab.

### \- User analytics for templates

**\> To access user analytics for templates:**

-   Navigate to **Company Settings>Users**.
-   Select click the **User Analytics** icon next to the user. ![](pathname:///images/b9da5c47051ce17d.png)  
-   The analytics screen opens with two tabs: **Templates** and **Demos**.  
    ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcr-Lwlbt1aPTWEuB5STiXgEuiZa6V_WQzdzEYojM-v7gGH65NdAh4v62Mbi-BWkwlQf52hEj3y5gMgZkVU5em3tpT5TTaRfjCL1gTAQviJCFf_UFAhONkUHAsv7yd359x1FWt8JAneSadqKPHFX_2p2fst?key=5CeUBdM2WafhQB8JL9QjAg)  
      
    
-   **User details** (#1)
-   **Summary stats** (#2) for templates, demos, average view time, count of demos played.
-   **Walnut AI button** (#3) to generate data based on your own text input.
-   **Template / demo details** (#4): name, role, date created, last updated.
-   **Download / export** to .CSV (#5) button.

For more detail, click a specific row.

---

### \- User analytics for demos

**\> To access user analytics for demos:**

1.  Navigate to **Company Settings>Users**.
2.  Click the **User Analytics** icon next to the user. ![](pathname:///images/b9da5c47051ce17d.png)  
      
    
3.  The analytics screen opens with two tabs: **Templates** and **Demos**.
4.  Open the **Demos** tab. 
    1.  The top half is the same as for templates.
    2.  The demo details shows the count for demos played plus the analytics icon to show more analytics.  
          
        ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdiO4fnmbV8uRFm-mPphRwfcgdiRg-A8-eG6h3X4Ck_zdMPViV_NiQ1V61_mHiGmIZYu0A6R_NWooyxqZmPSuvg0dXGvR6rOIfB4aNB2kjnL-XdiJtpgLlJdDqJLGUG7EeRAn1vz9dqTfEIpFaGMZ7SulA?key=5CeUBdM2WafhQB8JL9QjAg)  
          
        

For details on the additional demo analytics, head over to the article [Track insights & analytics](https://help.walnut.io/hc/en-us/articles/32107248394643).

---

## Group member analytics

When you want to understand how a specific group or group members use templates and demos, one click on the **User Analytics** icon, will provide a wealth of data. 

**\> To access analytics for group members:**

1.  Navigate to **Company Settings>Groups**.
2.  Click **Manage Group**. A new screen opens.  
    ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfYKuvRSIhrvltxeBXv4FfzQqTdRYpKFniJT3BFCAv9cphWNgSeMxGcBFYlqMNMyEW-WD5lEDOZijFsTFDEOzOMD28CM2MoZHqy8l74NrndqrhGme9W6qKoJD20JNBUa-v8ijClFxxo1gA2c61BRpFwOQpu?key=5CeUBdM2WafhQB8JL9QjAg)  
      
    1.  **Walnut AI button** (#1) to generate data based on your own text input.
    2.  **Summary stats** (#2) for templates, demos, average view time, count of demos played.
    3.  **Add members** (#3).
    4.  **Search box** and **Role** filter (#4).
    5.  **Download / export** to .CSV button (#5).
    6.  **Group member summary stats** (#6): Name, role, template count, demo count, average time on demos, demos played, user analytics.
3.  Click the **User Analytics** icon next to the user. 
4.  The analytics screen opens with two tabs: **Templates** and **Demos**.
5.  To understand the data shown, see the screenshots in the sections [User analytics for templates](#h_01J4NZSXDAKF06HR9P49F8FM1T) and [User analytics for demos](#h_01J4NZSXDAZXPAPARQB735HHF5).

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## Export user or group analytics

Admins can export user and group analytics. There's a download and export button on the respective pages.  One click and you’re done! 

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## Export user data

To export user data such as ID, name, last active date, demos and templates created, head over to the article Export user data.

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